John Richardson – First-Master Hypnotist Of The Highest Order; firmly believes that failure amongst Hypnotherapists only happens when first not demonstrating the proof and presence of the hypnotic trance to the layman-client; before hurriedly directing him into the chair. Hypnosis being something that we as professional Hypnotists / Hypnotherapists all too often take for granted due to our own in-depth knowledge and understanding of the subject, often leading to inexcusable complacency and a lack of empathy, causing detrimental effects to what would otherwise be a successful outcome. This is something that can be quickly and easily fixed by the use of the ‘Hypnotic Convincer’; guaranteeing thereafter instant and higher client success: creating undoubtable belief in the treatment as well as in the hypnotist himself. As hypnosis has no defined feeling of its own the first-time client can all too often be more concerned as to whether or not they are ‘hypnotised’ than concentrating on the content of the treatment and as a consequence diluting it potency.  More often than not the fault lies not with the Hypnotherapist but with the chosen trainer and course content that he entrusted would provide the knowledge and understanding to allow him the successful profession ALWAYS promised in so many course prospectuses. Many Hypnotherapy courses contain little if any rapid and instantaneous inductions, as used by the Master Stage Hypnotist,  perfect for the hypnotic (hypnotherapy) convincer – producing thereafter outstanding results!